When uncertainty hits like a truck, some people give up, while others make food trucks. Yes, actually; Foodtrucks!
“When life gives you lemons, make lemonade”, is a proverbial phrase which did not make much sense until I met Sachin Ugale.
In the summer of 2013, while his peers were busy finding a job suitable for their resume, Sachin Ugale, a hotel management intern, who had just returned to India from the US, was all set to work in the hospitality industry. But fate had other plans for him.
Unable to find a job that satisfied him, Sachin decided to start his own food truck, with one of his friends.
In the process of planning, they started their search for a food truck developer. To their utter dismay, they could not find anyone who could help them fabricate a food truck.
Uncertainty often paves the way to try anything and everything that's possible with the limited available resources.
After unsuccessful attempts at finding someone who could fabricate a food truck, Sachin decided to build his own food truck. That might have sounded like a crazy idea but Sachin and his partner were confident enough about what they were doing. With the help of a few service providers, sheer strength of intent and a clear idea of the design he wanted, he customized his own food truck. It was a huge success.
To keep their sales stable, food truckers often fix prices according to the target audience they serve. In this case, his target audience were students - QSRs (Quick Service Restaurants) are quite popular among the student population - which was a good move.
But often when we come to believe that we are finally settling down in life, there again comes a blow that hits like a truck.
After a month of no-profit-no-loss, this idea of a food truck was not going as great as it was initially hoped to be. Meanwhile, Sachin's friend and partner got a job offer that he couldn't decline. So they took a decision to sell their truck and share the profit.
Again, Sachin was at a crossroads in life, alone, and with the uncertainty of "what to do next?" looming large.
While some would strive to remain in the same industry and keep looking for a job, this man, amidst all the uncertainty found himself an opportunity - an opportunity that changed his whole life.
This young man from the hospitality industry, did a complete turn and became a pioneer of food trucks. He started his firm FoodTrucker Engineering LLP and started developing customized food trucks and sold them to customers. A hospitality graduate turned automobile entrepreneur, Sachin Ugale is a popular name among food truckers. Almost every other food truck in Pune and nearby cities are developed by Foodtrucker Engineering LLP.
In one of his interviews, Sachin Ugale mentioned the importance of being open to opportunities in any startup. He also said that one needs to break out of the mould of sticking within the same industry and same profession, and the importance of being open to trying out different things according to the need of the hour.
With over 200 successful food trucks he sold, his story is an inspiration to many budding entrepreneurs to be persistent and ‘unmould’ themselves according to the need of the customers. He is a shining example of how someone with sheer intent can definitely find an opportunity in times of uncertainty.
For more information regarding designing or manufacturing of food trucks, look for Foodtrucker Engineering LLP on their social media handles.
Facebook: Foodtrucker Engineering LLP
Or check out the website: www.foodtrucker.co.in
Bhumika Pillay is a management student at the Pune University, specializing in hospitality and facilities management. She sees the fictional world as a wonderful place to live in and therefore loves storytelling and writing poetry. She is fond of travelling and meeting new people and getting to know their perspective towards life.
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